We all know how important the internet is in marketing a business. It doesn’t matter if you are only a local business with local customers, a business needs a website to stay competitive.
People search the internet to find out as much as they can about products and services before they make a buying decision.
Telstra's 2018 Small Business Intelligence Report reveals that 62% of customers will stop considering a business if they can't find any information about it online vs 50% of small businesses that actually have a website.
The report also found that:
- 36% of sole traders have a website
- 51% of businesses with 2-4 employees have a website
- 74% of businesses with 5-19 employees have a website
If your business doesn’t have a website then potential customers will find a competitor’s website first, not knowing that you offer the same, if not better products and services.
The Small Business Intelligence Report found that whilst 83% of customers find online search an important tool, most small businesses undervalue its power. The report also indicates that only 26% of small businesses are implementing SEO (Search Engine Optimisation) on their website.
People are looking for your business – a website will increase your chances of attracting new visitors, connecting with them and converting them to customers.
Now days, customers want the convenience of being able to contact a business in different ways. Statistics show that 71% of customers use a variety of communications channels to contact a business. Another confronting statistic is 88% of customers will go elsewhere if they find it difficult to communicate with you.
To grow your business you should start with a website that will allow you to build your brand and your web presence.
So if you are a local business that doesn’t have a website, contact QOTC Web Design today to talk about what options you have.