Whilst SEO (search engine optimisation) generates leads, the quality of website copywriting determines whether new visitors become customers or just passers-by.
Write in MS Word
Or something that will pick up on basic spelling and grammar issues. Embarrassing mistakes call into question the legitimacy of a website or professionalism of business. The result is lost sales.
Look at it with Fresh Eyes
Step away from what you have written, go and do something else, even leave it overnight. When you come back to it, you will be able to see things you might have missed earlier.
Read it Out Loud
To get an idea of what is working and what is not. Your copy should flow - word to word, sentence to sentence, and paragraph to paragraph. Reading your copy out loud will allow you to identify and iron out any bumps.
Have Someone Else Read It
Once you become attached to your copy, every word is golden. Getting someone else to look over it means gaining insight into your reader. Remember, it is not about you and put their constructive criticism to work.
Hire a Professional
All marketing material should convey a sense of professionalism and credibility to readers. Hire someone who can make your words work for you.