How often have you said or heard people say “just Google it”? Thanks to mobile technology, whenever we’re looking for something, we just Google it. So how do you make sure your business is ranking well on Google? SEO is the answer.
Search Engine Optimisation
SEO is optimising and targeting your website to your ideal client. The goal is to rank on the first page of Google search engine rankings, ideally in the top 3 results.
There are many factors that contribute to the success of search engine rankings such as on-page and off-page optimisation. Google keeps a large number of SEO factors secret, so there is no definitive list to check. We do know a number of factors, that when applied appropriately, will see a website go from no ranking to ranking in the top page results.
The most well known factors include quality website content and keywords/phrases. On the face of it, these seem like simple factors to address, but to understand which keywords to target requires keyword research and content that uses these keywords correctly within the content.
If you’re not a writer or don’t have the time to research keywords and write content, a website copywriter can assist with keyword research and writing website content. If you don’t want to invest in a website copywriter because you think it’s an expense you can avoid, stop and think of all those people Googling … and you’re not showing up in the search results.
A website that looks great and is responsive won’t connect to your ideal audience if keyword research isn’t undertaken. Google won’t recognise the website as relevant enough to rank well on the search results page.
It’s no longer just a matter of being found. It’s about being competitive in the over-crowded online environment. Finding your website doesn’t necessarily mean choosing you – not when dozens of competitors are just a finger click away.
Our website copywriter can help
Our website copywriter understands that while SEO generates leads, it’s the quality of your content that determines if visitors become customers or just passers-by. Therefore it’s important not to sacrifice readability for search engine optimisation, but strike a delicate balance between the two.
As a former newspaper journalist, our website copywriter knows how to maintain the integrity of your copy for target audience, and balance that with best practice SEO so your website attracts the right kind of attention from various search engines.
Are you a website copywriter?
Sure, you can write, but can you write well? And can you write well for the web? Do you have a solid understanding of search engine optimisation?