Three Reasons Why Your Business Needs A Website

Three Reasons Why Your Business Needs a WebsiteWhether you have only recently started your business or have been in business for many years, you have probably heard and been told more than once how important it is to have a website. It’s not just trendy any more – it’s a necessity, but if you’re new to the Internet or a technophobe, the prospect can be terrifying. Here are three reasons why your business needs a website.  It’s time to stop worrying and start acting, before your competition does it first.

1.  Increasingly Web Savvy Audience

What was once a techie sub-culture has now become the mainstream. More and more people, both men and women who are running households and businesses were raised with computers and Internet access in the house. They not only know how to use it for research, but prefer it over storefront shopping.

A growing proportion of the population looks for new products online, they expect a user-friendly website and a way to interact with you and your staff. That means you need, at the very least, a website.

2.  Growing Mobile and eCommerce Markets

Because your potential customers are increasingly web-savvy, they are also much more likely to purchase the things they need while online.  So, you need a way to offer products and services online. Your website needs to provide product information, purchasing links, and if at all possible, a mobile friendly option for users to view and buy on their phones and tablets.

Before you can do any of that, however, you need a website so you can get your brand out there.

3.  Marketing “with”, Not “at” Your Potential Customers

The Internet and social media like Facebook and YouTube have fundamentally transformed marketing. People expect you to interact with them, not to sell at them. They want to be part of your business and to feel comfortable asking questions and commenting on information about your business and its employees.

This is possible offline, but online is the perfect forum to create these relationships with your prospects with a minimal investment. A website provides a platform for this, giving you the opportunity to write and publish blog posts, connect through social media and generate ongoing relationships that help you sell more product.

A website is step one in your online strategy. Eventually you’ll want to expand into social media, e-commerce and email marketing, but today, right now, you can get started by setting out a clear plan to launch a new website.

Take a look at our website planning tool to get you started and download our free ebook – Taking Your Offline Business Online.