Are All Of Your Eggs In One Basket?
Is Facebook Your Only Online Presence?
It is important that you take control of your online presence. The only way to do this is to have control over your own website. Sites such as Facebook provide you with the technology to quickly and easily build an online presence, but the big problem with this is that you don’t own your Facebook page. What happens if Facebook changes its rules, or makes you pay for services that were previously free? You have no option but to conform to these rules. If you want a Facebook page, you have to agree to their rules.
Don’t get me wrong, there is nothing wrong with having a Facebook page, it increases your online presence and also allows you to engage with visitors whom you may never have crossed paths with, but what happens if Facebook suddenly disappears or decides that your Facebook page does not conform to their terms and conditions and it is taken down?
Your only peace of mind is to take control of your online presence and build your own website. You decide what features and information you want on your website. The best scenario is to link all of your social media accounts such as Facebook and Twitter to your website so that you can connect and build your online presence. If for some unforeseen reason Facebook no longer exists or your Facebook page has been taken down, it doesn’t matter, you have not invested all of your eggs in one basket, you simply continue building your online presence through your website.
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